Brits encouraged to take up skiing as tickets for the UK’s longest-running winter sport festival go on sale

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Tickets for the UK’s longest-running winter sports event have gone on sale.

The Telegraph Ski & Snowboard Festival is returning to London’s Battersea Park from October 24 to 27.

The event celebrated its 45th anniversary last year with a rebranded name and festival-esque look and feel. A new focus on activities and memory-making experiences saw the event celebrate its busiest years since its move to Battersea Park in 2015.

Following its evolution into four days of experience-lead entertainment the event now hopes to attract more people through its gates and introduce them to the world of skiing and snowboarding, by transforming one of the capital’s oldest and most scenic outdoor spaces into an Alpine arena.

Mountain-based events, such as Snowbombing, started a festival revolution for skiers and snowboarders 20 years ago – events like the Mayrhofen-based music festival are largely to thank for introducing a new generation to skiing and snowboarding.

London’s Battersea park welcomes skiers and snowboarders of all levels

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The London event, which is the only one of its kind in the UK, has taken inspiration from these large scale parties in the mountains, turning what was once a tradition exhibition into a hybrid indoor and outdoor festival. 

“Exhibitions, shows and events are changing. We want our visitors to walk away with memories and stories to tell their friends about how unforgettable their experience was,” said Stephen Morgan, event director at The Telegraph.

Organisers have purposely chosen a date line that falls in the school holidays to encourage parents to bring their children along and get them to try a new passion. Visitors can expect a wealth of family-friendly activities including ice skating, ski taster sessions with Chel-Ski, an artificial slope from South West London, face painting and Halloween-themed entertainment.

Ice skating is free at the event for all ticket holders

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Since the festival moved from its previous home at Earls Court to Battersea Park in 2015 a plethora of new attractions have been developed. The largest and most show-stopping being Mount Battersea, a 50-foot real snow kicker constructed in the centre of the park, which hosts numerous demonstrations and freestyle ski and snowboard competitions, featuring the UK’s top snow-sports talent, over the four days.

New attractions this year include curling on the ice rink, craft beer tasting for the adults and taster sessions in sports such as skateboarding and trampolining for youngsters keen to develop their skills.

“Each year at the event we want to ensure we bring new and engaging have-a-go features to keep our audience entertained and coming back for more,” said Morgan.

For experienced skiers and snowboarders the event often marks the beginning of the winter season, with many travelling to London to shop the latest kit and book their upcoming trips to the mountains, as over 150 exhibitors fill the venue. 

The Telegraph’s ski experts are also on hand across the four days to share their knowledge and advice with holidaymakers looking for advice on their next ski trip, whether they’re seasoned snow-sport fans looking for a new adventure or novices keen to head to the mountains for the first time.

“There is always a voice in the back of my head saying ‘do not forget your core audience’, we’re always working to deliver relevant content and information that helps people pursue their passion for snowsports, as well as introduce the next generation to the mountains,” said Morgan.

Multi-medal winning Winter Paralympians Menna Fitzpatrick and her guide Jen Kehoe at last year’s event

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As well as the Telegraph experts there will be a packed schedule of talks and seminars with industry experts, including The Telegraph’s ski technique editor Warren Smith and Team GB’s Winter Olympic and Paralympic stars, as well as boot fitting facilities, showcases of the latest ski and snowboard gear and equipment and two nights of après entertainment, to bring the fun-loving party atmosphere of the mountains to London. 

To celebrate the launch of this year’s Festival early bookers can save 15 per cent off tickets, if booked before midnight on July 7 2019. Book tickets and find out more here.

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